22 hours of in-depth courses and 40 mini quizzes on Google Analytics, SEO, Online, Social and Content Marketing sounds likes fun doesn't it... let me tell you it was!!
To keep my Marketing skills current I completed Lynda.com's Digital Marketer Learning Path this summer. This Learning Path not only helped me keep up to date it has also been a great resource while studying for my upcoming Google Analytics IQ exam. A highlight of the Digital Marketer Learning Path were the courses by Brad Batesole and Dayna Rothman. Their knowledge on this fascinating subject and their practical real world examples helped clarify the Marketing concepts and ideas.
I highly recommend this Learning Path for anyone starting or running their own business. It will also be on my course's recommended watch list, as Lynda.com is included in our student's tuition.
If you have been follow along this summer you might have noticed I have been focusing on Marketing quite a bit, this has been for two reasons. Firstly I love Marketing and second I am rewriting the Algonquin College Photography Program's course, Multimedia II. This is our Marketing course and we are going to be focusing even more on Marketing, Branding and Social Media this year. This is a skill set that is hugely important when starting your own business and is a great skill to help enhance a resume if you are looking for work in any field.
I am so excited to share what I have learned this summer with our students. It is so amazing to see their work come together and it will be great to help them further showcase their work and talent to the world online.
For those unfamiliar with Lynda.com it is an online learning platform that offers courses for business and creative fields. Their Learning Paths are a great addition to the platform, aggregating courses around different fields.