We are all trying to sell something; at a job interview, a client meeting, on a date or online to friends and followers. We all have a story to tell and an urge to have it heard. Like it or not marketing plays a big role in getting our story listen to. So how does one get heard in this age of persuasion?
To do anything well takes practice and research and Terry O'Reilly's book is a look into the life of a Marketer who has done both. His lessons are humours, revealing and he tells them with excellent storytelling skills that make them stick so well. He also relates them not only to the business but to everyday life.
Yes this book is a must read for anyone starting a business, running a business, looking for a job or working, which pretty much covers everyone. So if you are curious to learn more about human nature and the art of storytelling, have a read.
My favourite quotes and parts:
- Chapter 4 Bieber In A Blender (pg 51-52), The Allen, Brady & Marsh's ad pitch to British Rail, so good!!
- Unless you have big ambitions, you'll only have small outcomes, so true.
- Companies look to sell products, and customers look to buy solutions.
- Chapter 7 Start With The End, on the important of presentation skills.
- Telling a compelling story that is rooted in your product is the most persuasive way of converting potential customers into paying customers.
- Marketing is theatre.